The New Advertising Blend for the 360-Degree Integrated Campaign

Mobile has quickly become consumers’ screen of choice and will soon overcome desktop in terms of advertising spend. At the same time, programmatic has quickly become the foundation of desktop and mobile advertising will quickly accommodate over 80% of spend. While high-volume, real-time purchasing technology is necessary for brand advertisers and agencies to cost-efficiently purchase media in mobile and across screens, a blended exchange is the only way for publishers to diversify their ad stack to fully maximize eCPMs. 

In this session, join Nandi Gurprasad, VP Publisher Solutions for Amobee, as he describes how the company is creating unprecedented monetization successes for publishers through a combination of a robust blended exchange, reliable revenue analytics, and sophisticated inventory management.