Navigating the Audience Market

August 21, 2012—1:45 pm

Display is in the midst of a great transformation brought about by the ability to directly reach specific audiences in real-time. Web browsers are in the midst of a transformation too, with new privacy controls like DNT that are sometimes turned on by default. What do these two changes mean for the future of online publishing, and what opportunities do they create? We will talk about how to maximize the value of every user in the new data-driven, user-centric landscape.