Native, In-Pic and Other Non-Ad-Served Revenue

Dare to go with us beyond the ad server. Non-served revenue streams – such as in-pic, content widgets and everyone’s favorite buzz word: native – are gaining interest from the buy side and dumping cash into publisher wallets. It’s a complicated landscape with a plethora of providers – beyond choosing flexible partners, you’ll have to make sure you’re not marring user experience or setting up potential conflicts of interests. Melissa LaCallie will detail Wetpaint’s success with non-served revenue channels, while sharing tips for getting the most out of contract negotiations and managing multiple providers.