Native advertising is growing in importance for publishers. No longer just an experiment, Native advertising is something publishers are building significant process and technology around. John Price will walk through how Gawker approached native…and made it their own. The session will be run breakout style, so bring your questions and your own experiences to this session.
An important session if you are considering native advertising for your site, are invested in native significantly or want to understand how this fits into a response to ad blocking.