About the Session:
Audience Buying and the Rise of the DMPs
The buzz in online advertising these days is the move to buying audiences as well as sites. What is audience buying? Michel will give a brief Audience Buying 101 overview and talk about the rise of Data Management Platforms (DMPs) and how these affect audience buying and online advertising.
About the Speaker
Michel de Rijk, Managing Director, APAC at Xaxis
Michel de Rijk is Managing Director, Asia-Pacific of Xaxis. As Managing Director, Michel is responsible for Xaxis strategy and operations throughout the region, our fastest growing, including account management, trading, publisher relations and partnerships. Prior to his current role, Michel served as Vice President for technology company EyeWonder and successfully launched their operations in the Asia-Pacific, Benelux and Middle East regions. During his 4 years with EyeWonder, Michel served in several roles throughout those regions and introduced the first ad-view-time metrics to gain insights into the actual visibility of an ad. This development initiated discussions between publishers and agencies to define the true value of an ad impression. Before joining EyeWonder, Michel worked for De Telefoongids, a leading publisher in the Netherlands, where he managed their online media sales team. A native Dutch, Michel has more than 8 years of international business experience and he holds an extensive network in Europe, Middle East and Asia Pacific region. He currently lives in Singapore with his girlfriend Saskia.