Monetizing Your Audience From Day One

April 24, 2012—4:00 pm

 

About the Session

Monetizing Your Audience From Day One

From the moment a user interacts with content, the publisher should have a plan to maximize the revenue from that user. Matias Recchia, COO of Vostu will talk through these revenue strategies - both advertising and non-advertising - and how to put them into operation.

About the Speaker

Matias Recchia
President & COO
Vostu
@Vostu

Matias Recchia is the President and Chief Operating Officer of Vostu, the leading social gaming developer in Latin America. Prior to joining Vostu, Matias was an Engagement Manager in the New York office of McKinsey and Company specializing in media, private equity, and operations. Matias also held positions in Procter and Gamble and was active in Private Equity in Latin America. Matias holds an MBA from Harvard University.