Monetizing Your Audience From Day One
April 24, 2012—4:00 pm
About the Session
Monetizing Your Audience From Day One
From the moment a user interacts with content, the publisher should have a plan to maximize the revenue from that user. Matias Recchia, COO of Vostu will talk through these revenue strategies - both advertising and non-advertising - and how to put them into operation.
About the Speaker
Matias Recchia
President & COO
Vostu
@Vostu
Matias Recchia is the President and Chief Operating Officer of Vostu, the leading social gaming developer in Latin America. Prior to joining Vostu, Matias was an Engagement Manager in the New York office of McKinsey and Company specializing in media, private equity, and operations. Matias also held positions in Procter and Gamble and was active in Private Equity in Latin America. Matias holds an MBA from Harvard University.