Monetizing Mobile: Building a Profitable Mobile Ecosystem

March 01, 2012—9:00 pm

About the Session


 Mobile advertising has finally hit its stride in the digital marketing world. All reports indicate that 2012 will be one of the fastest growing years in the adoption of mobile advertising. Craig brings a unique (and fresh) perspective regarding the dos and don'ts when creating a mobile monetization strategy. His perspective will be based on his time as a marketer at Microsoft and Samsung, his "side job" as a Chief Education Evangelist at the MMA, all combined with recent hands-on experience in advising major publishers, carriers and networks on how to create a profitable mobile marketing ecosystem. Don't miss this session if you are looking to establish a mobile advertising presence is 2012.


About the Speaker


Craig Law-Smith

Strategy and Business Development Director- APAC, Amobee


Craig is the Asia Pacific Strategy and Business Development Director for Amobee, a mobile advertising platform company and marketing services provider. He also works withthe Mobile Marketing Association as Chief Education Evangelist for APAC. Prior to joining Amobee, Craig was the co-founder of, where he helped companies formulate and execute social media strategies. Before starting, he was the APAC Marketing Director for Samsung Electronics. At Samsung Craig was responsible for marketing their full range of consumer products and his main focus was on strenghtening Samsung's digital, social and mobile marketing capabilities. Prior to Samsung Craig was the APAC Marketing Director for Microsoft's Consumer and Online business. Craig established the department and led the marketing efforts for MSN, Messenger, Hotmail and Bing. Earlier in his career, Craig was with Nike Asia Pacific where he manged the running, basketball and Jordan lines. Craig hs an MBA from the University of Washington and an advanced Japanese degree from the Kyoto School of International Languages.