Member Session: Signing 3rd Party Vendor Contracts with Confidence

From ad verification services to RTB bidding engines, the number of vendors in the online advertising space is difficult to keep up on. But it’s not only important to know the players, but to know if potential deals will fall in line with your digital strategy or if it has the potential to hurt you in the end. The ever confusing marketplace can be navigated more effectively by knowing what questions to ask, what is going on behind the scripts, what technologies the vendor relies on and the right departments to investigate each element before signing the deal.