Member Session – Federica Aperio

Addressing Ops issues with Content Safe Services

Federica Aperio, Managing Director @ Fox Networks Group

Whether you call them “content safe”, “brand security” or “content verification” services, the have emerged as a key issue facing network ad ops teams. Media buyers have begun to experiment with these types of solutions and it’s important that publishers and networks be proactive and understand how they can safeguard the delivery of their inventory to protect revenue streams and build business on the basis of being brand safe. This session will provide an overview of the various companies, their differing methodologies and recommendations for how network ad ops teams should work with them.