Member Session: Engagement Mapping – Giving Credit where Credit is due
November 05, 2009—3:45 pm
The “last click” rule of attribution has significant impact on the way display media is served, measured and optimized against paid search. This presentation will provide insight into how publishers, agencies, networks, clients and ad operation teams can benefit from measuring engagement and realizing the real value of display advertising beyond the click.
Jonas Jaanimag
i, Managing Partner (UK), WebAds and Alain Portmann, Director of Strategy & Insight, Web Liquid
Jonas Jaanimagi’s career spans over 10 years at the forefront of digital business. Following a successful spell trading shares from his home during the initial dotcom boom in the late 90’s, Jonas joined Digital Look which he helped grow from a start-up to what is now regarded as one of the UK’s foremost research websites for private investors. Along with two other managing partners, Jonas launched WebAds UK in March 2007, as a specialist business and finance network for online publishers who wish to be represented by an agency that truly understands their audience, content and related commercial opportunities.
Alain Portmann is co-founder and Head of Strategy & Insight at Web Liquid a full service digital marketing agency partnering with brands including Avis and Hilton. Alain began his advertising career at Wunderman Cato Johnson, New York joining Brand Dialogue, the interactive division of Y&R in 1998. Prior to Web Liquid, Alain was Media Director at AGENCY.COM London.