Member Session: Building Networks for Agencies and Publishers
November 05, 2009—4:30 pm
Agencies and publishers are getting into the game of building their own networks because of the efficiencies and revenue potential networks can provide. But for ad operations departments building out a network is not simply replicating what they already do on one site across others: networks have unique challenges. This presentation will outline best practices for agencies and publishers to get into the networking side of the business.
Emmet Geaney , UK Director Ad Operations & Account Management, Adify