Making the Operations Match the Strategy with DFP Mobile

December 07, 2011—3:20 pm

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About the Session


Making the Operations Match the Strategy with DFP Mobile

Display advertising is becoming about much more than ads in web browsers. People are watching video, reading newspapers, magazines and books, and listening to digital music at an ever-increasing rate. They’re turning to a plethora of new devices—smartphones, tablets, e-readers and even video game consoles to consume information and browse the web. Join us to learn about how you can capture opportunities beyond the desktop with DFP Mobile, Google's next generation mobile ad serving solution that's seamlessly integrated with DoubleClick for Publishers (DFP).


About the Speakers

Chris LaSala


Mobile Partnerships



With a decade of experience Chris LaSala is a seasoned veteran in the digital media space. Chris currently heads Google’s mobile publisher business development efforts where he works with established media brands as well as the emerging mobile application developer community. Prior to this role, Chris held roles leading a channel program aimed at delivering Google’s advertising solutions to local business and leading Google’s North American advertising agency strategy.


Marcel Gordon

Product Manager,

DFP Mobile Google


Marcel Gordon is a Product Manager at Google, leading the mobile efforts on DoubleClick for Publishers (DFP), DoubleClick's publisher ad serving suite. Prior to this role, Marcel led the product management efforts at Google on projects ranging from click fraud in AdSense to Google Alerts.