Making Programmatic Efficient

February 24, 2014—7:40 pm

So all this programmatic technology is supposed to make the selling process a lot more efficient, right? Well, not automatically – in fact, implementing programmatic into your tech stack could greatly muck up the works. Getting all your ducks in a row takes a fair deal of planning – Triad’s Tyler Imoto will discuss overall programmatic strategy, aligning a variety of channels and the lessons to be learned from direct operations.