Making Media Work: the Broadcast-to-IP Transformation

This breakout session with Adobe Monetization Product Managers Phillip Conover and Martin Williams will examine broadcast terminology and tools. The goal is to provide participants with specific advice for analyzing current workflows, identifying opportunities for improvement, anddeploying a workflow architecture in digital that compliments – and in some cases mirrors – what is currently being done in broadcasting. Key takeaways will include understanding and implementing systems today – while TV Everywhere is still in its infancy – to make it easier to benefit from and adapt with the industry transformation as it accelerates in the years to come.