Making Content Social: Strategies for Integration between Content and Social Media

March 01, 2012—4:55 pm

About the Session


Arvind is currently leading the Social and ROI Analytics team for Isobar APAC. He has an interesting remit where not only does his team build innovative social strategies for clients like Coke, Adidas, 7-Eleven, LVMH, he is also responsible for establishing the best way to measure business impact. Arvind will share with the AdMonsters attendees some of his experience in striking that balance between creating and integrating content that is not only compelling hence sociable but also drives business impact.


About the Speaker


Arvind Sethumadhavan

Regional Practice Lead, Social and ROI Analytics

Isobar Asia Pacific


In his regional role at Isobar, Arvind works with his country teams to develop accountable social strategies for clients like Coke, Adidas, 7-Eleven and LVMH, helping them leverage on areas like Social CRM and Social Commerce. Arvind began his career in media investment management with Lintas India in 1992, before moving onto market research with stints at WWPs IMRB/ Millward Brown and Taylor Nelson Sofres China between 1995 and 2000. In 2001 he joined Mindshare to set up their analytics function ATG in China and spent the following seven years building ATG into a leading marketing effectiveness practice across Asia with strong presence in Australia, China, Japan and India. Prior to joining Isobar Arvind led social media monitoring venture JamiQ as their global CEO.