Looking Beyond Viewability’s Painful Rollout

The MRC’s decision to lift its advisory against transacting on a viewable basis was only the beginning – the Making Measurement Make Sense committee argues that in the next few months we’ll see a serious ramp of viewable IOs, and likely a great deal of issues in their wake. This panel will not only focus on the technical issues plaguing agencies and publishers, but also dive into new engagement metrics and the potential to build high-performing ad products around them.

This session is perfect for agencies and publishers.