LiveRail Breakout: Putting People-Based Marketing to the Test

November 10, 2015—4:10 pm

People are cross-device, cross-browser and cross-everything today. This reality is challenging publishers with how to sell and segment their inventory to reach the target audience across screens. In this session, LiveRail will give the audience a first-hand look at how people-based marketing can change the way publishers, brands and consumers think about advertising and solve for the continuous proliferation of devices, browsers, and apps.