Know Your Value: Pricing Intelligence for Publishers

August 19, 2014—3:10 pm

What is your value to buyers in the open market? Most publishers aren’t in a position to confidently answer this question, and yet as more and more inventory is being accessed via real-time bidding (RTB) exchanges, the answer is becoming increasingly important.  If publishers continue to rely on overly simplistic floor price strategies, or worse, dynamic floors, they risk undermining the value of their supply and losing out on potential revenue.  Looking through a data-driven lens, publishers are enabled to optimize their inventory, tailored specifically for their marketplace