Keynote: Precision & Prioritisation

Damian Blackden

President – Digital, EMEA at Omnicom Media Group

Precision & Prioritisation: How agencies are responding to the cyclical and structural pressures that are changing the media industry.

Damian has 19 years in the media industry, of which 13 have been in digital marcoms, giving him a foot in both camps as the digital and non-digital sectors converge.  He’s launched two digital agency brands in the UK (Zenith Interactive Solutions and Universal McCann Interactive) – and developed work for the likes of Microsoft, HP, BMW, Intel, MasterCard and Sky.

Later on, he broadened his channel mix and his geography with positions at UM as UK CEO and Director of Digital for the EMEA region. 

In 2008 he joined Omnicom Media Group as President, Digital for the EMEA region to lead the networks’ digital development as they create initiatives for clients that include Nissan, Sony, Vodafone and Virgin Atlantic.