Keynote: Meet the New Boss: Not the Same as the Old Boss

August 16, 2010—2:00 pm

In the print era, publishers could foist all manner of ads on readers, and readers had two options: put up with them, or stop reading. How things have changed in the digital era. Now readers have a tremendous amount of power, but there’s little recognition of that amongst sales forces and publishers. The task of reshaping advertisement-supported businesses is going to fall to those who know readers best and those who understand the technology the most: editors and ad ops.