Keynote: Looking for Leaders in Ad Tech

March 05, 2012—2:15 pm


About the Session


Keynote: Looking for Leaders in Ad Tech


The industry is shifting from the media of estimation and approximation to the media of precision. Social Chorus (formerly Halogen Media Group) Executive Chairman and industry veteran Peter Horan will contrast the skills, technologies and investments required to thrive going forward to what is currently available, focusing on the necessity for people with technical and quantitative skills. To that effect, ad tech groups are poised to assume a greater role in the leadership of their companies.


About the Speaker


Peter Horan,

Executive Chairman, Social Chorus



Peter C. Horan is an experienced entrepreneur with a history of building successful media and internet businesses. As a CEO and independent director he has been part of four profitable exits in the last seven years totaling more almost $700 million in value. He has been CEO of IAC Media and Advertising,,, and DevX. Peter is currently focused on: the intersection of the social web with media and advertising; lightweight content models; as well as advanced ad targeting techniques. Peter is an active angel investor and board member. In addition to Halogen, Peter currently works with Lending Tree, Function (x), Merchant Circle, Nile Guide, Apture, Avid Trips, AdZerk, Mahalo, PublishThis, and Bright Hub. He has played a role in five major revolutions in media and technology including: home video games; personal computers; cell phones; Windows computing; and the internet. He has served on the board of directors of the Interactive Advertising Bureau and the Online Publishers Association. He is a venture advisor for Amplifier Ventures.