Keynote: Digital in the second decade: Navigating Convergence

October 11, 2010—2:00 pm

About the Session

What do we really mean by “Online” in 2010? How do consumers engage with our businesses in multi-platform world?  At what point do you focus your energies on the new platforms for advertising like mobile, video and the convergence of digital and television? How do you balance the fear of being left behind with the need to have a solid gameplan? These are the questions that Ad Operations leaders and their bosses need to be asking themselves as they try to navigate these exciting and interesting times in our industry.


About the Speaker


Tim Hussain Admonsters KyenoteTim Hussain
Head of Mobile Advertising

Tim joined Sky as Head of Mobile Advertising in October 2008 to develop and drive Sky’s mobile advertising sales strategy. He has over eight years of commercial and product experience within digital companies across European and global markets. Previously, he was Head of Mobile Monetisation for AOL Europe and Head of Mobile for AOL in the UK, roles which saw him design and execute the European mobile strategy, including the creation of AOL’s European Mobile team. After AOL’s acquisition of Third Screen Media in 2007, Tim took the leading role in integrating the newly acquired mobile offering into AOL Europe and established AOL’s 3rd party mobile ad sales business.  Before this, Tim had risen rapidly through the ranks at AOL UK since 2000, holding positions including Commercial Manager for Paid Services and Retail Sales Manager for ecommerce. Tim currently sits on the IAB Mobile council.