Keynote Address: What words are worth: How semantic technology can monetise online content

June 07, 2010—2:00 pm

Keynote Address

David CrystalDavid Crystal

What words are worth: How semantic technology can monetise online content

Professor David Crystal is a prolific writer, editor, lecturer and broadcaster who divides his time between work on language and on internet applications. His recent publications include Language and the Internet (2006) and Txtng the Gr8 Db8 (2008) and he also consults to ad pepper media which acquired Crystal Reference Systems, the company he chaired from 2001 to 2006.

An accomplished and engaging speaker, Professor Crystal will deliver insights into the way language and meaning are constructed. He will reveal how this knowledge underpins the semantic technology which is helping publishers and advertisers extract greater value from online content (his pioneering work in this field resulted in the first patents for the computerised semantic analysis of online content in the 1990’s).

Professor Crystal will focus on how semantic technology has made it possible to identify the subject matter of online content with unprecedented accuracy, with benefits for areas such as display advertising and brand protection.

Professor Crystal specialises in research in English language studies and applied linguistics, holding a chair at the University of Reading for ten years and then becoming Honorary Professor of Linguistics at the University of Bangor. He has published over 100 books although he is perhaps best known as editor of general encyclopedias for Cambridge University Press, where he developed the underlying database and its classification system for electronic media.

Professor Crystal continues to work as an author of books on language and linguistics. New books in 2010 include A Little Book of Language (Yale), the 3rd edition of The Cambridge Encyclopedia of Language (CUP), and Begat: the King James Bible and the English Language (OUP). A patron or vice president of many national and international language-related organisations he received an OBE for services to the English language in 1995, and was made a Fellow of the British Academy (FBA) in 2000.