Keynote Address: George Odysseos

Are You a Next Generation Network Ad Ops Leader?

Keynote Address: George Odysseos – Head of Publisher Network and Finance at Tribal Fusion

More and more marketing budgets are poised to move online and everyone in the online advertising space – agencies, publishers, networks and exchanges – are positioning themselves to take as much of that budget as they can. This has resulted in companies expanding beyond their traditional roles as agencies and publishers to develop their own networks and exchanges to increase margins. What does this mean to networks and specifically to network ad operations? It means that they need to continue to push forward to provide both new revenue and new efficiencies for their companies.  These “next generation” networks are going to have to be nimble and know how to work with others who are both partners and competitors at the same time. How well is your Ad Operations team positioned? George Odysseos, newly appointed Head of Publisher Network for Tribal Fusion EU will draw on his years of experience with Blue Lithium and Yahoo and his involvement with IASH to provide insight into the current online advertising ecosystem, where it is going and what Ad Operations leaders who manage and operate networks need to succeed in the future.

About George: George Odysseos is the newly appointed Head of Publisher Network for Tribal Fusion EU. A qualified Chartered Accountant, he entered the online media industry in 2000 joining a start up called Deal Group Media, a company specialising in Affiliate Marketing, Display Ad Networks and Search Marketing.

Following its listing on the AIM stock Exchange George took a break from the industry before re-entering in 2005 when he helped Tim Brown (Ex MD of 24/7 Real Media) launch Blue Lithium in Europe as Finance and Operations Director, in 2007 Blue Lithium was acquired by Yahoo and following it’s integration, George has held the position of EU Head of Media Buying.

He is now looking forward to helping Tribal Fusion establish itself as the next generation Display Ad Network.