Keynote Address: David Gaines, CEO Maxus Australia

September 14, 2011—1:30 pm

About the Speaker

David Gaines

CEO Maxus Au and Chair of MFA Digital Sub Committee

With a career spanning 16 years across London, Asia and Australia, David brings considerable experience to his role as CEO of Maxus Australia, a company he founded in 2005 as an alternative and boutique offering within the GroupM portfolio of agencies. As one of five architects of the business vision globally, David has helped develop the business which has a remit of providing GroupM with the media agency model of the future, focusing on partnering with challenger brands, offering a great focus on digital integration; and bridging the gap between offline and online. David is a long term member of MFA and in 2010 took a role on the MFA Executive Board & Digital Sub Committee. In 2011 he was appointed Chair of the Digital Sub Committee and today plays an active role in helping guide the media industry developments in the digital space.