isocket – Bringing More Tech to Direct Sales With Programmatic Guaranteed

April 04, 2013—4:10 pm

Big changes are happening around standard ad units bought and sold directly through guaranteed IOs. While still a big and important part of the business, the way those orders are conducted is changing from a largely manual process to one that mixes automation (like automated trafficking into an ad server) with human oversight. This includes the rise of programmatic guaranteed buying, the “premium” equivalent of what RTB and private exchanges are for remnant inventory.