Index Breakout: Programmatic Marketplace Insights

Premium publishers, who have embraced RTB and are taking advantage of open and/or private exchange market, are faced with the challenge of operationalizing and coordinating this new demand channel. Establishing best practices, a clearly defined sales process and knowing the dynamics of the marketplace, can go a long way to help ensure that you are positioned to capitalize on the growing number of opportunities. Index offers unique insight, learning and outlook, revealing the key participants, the most active brands and trends shaping our market.