In VoD We Trust

April 14, 2011—7:30 pm

About the Sponsor:


About the Session

Topic: In VoD we Trust

Video content is being viewed in new and exciting ways that are shaping not only the future of the  Internet but Television as well. Learn in this session the revenue opportunities that exist in providing Video on Demand and what this means for your operations teams.


About the Speaker

Ed Couchman

Commercial Controller, Future & Digital Media Advertising, Channel 4


Ed joined Channel 4 in January 2007, with responsibility for the commercial growth of, E4 and 4oD. He has been instrumental in managing a significant increase in year on year advertising revenues across the business. 

In addition to managing online ad-sales across C4 Future Media, Ed has also been pivotal in the launch and commercialisation of 4oD, Channel 4’s bespoke broadband on-demand service, implementing a commercial strategy for free, ad-funded content service – a industry first. Ed was also heavily involved in the deal team that enabled 4oD to be broadcast on You Tube at the end of 2009.  4oD is currently available on, See-Saw, You Tube, Playstation 3  and in Virgin Media homes.

Currently, Ed is involved in securing additional platform deals for 4oD whilst evangelising about the power of VoD to the UK’s leading advertisers.