How to Solve Ad Challenges With Content Solutions

November 09, 2015—4:50 pm

Viewability allowed us to connect user behavior on the page with the value of the page for the first time. That means solving for viewability requires not only ad solutions but content solutions to create a strong, engaging user experience, driving deeper reads and ad consumption. Chartbeat CEO Tony Haile and PGA TOUR Digital VP or Revenue Operations Raef Godwin will share data and tried tips and best practices to get more users to read their content and consume their ads for longer.