Half Group Session B: HTML 5: An Ads Perspective

About the Session

Just like any buzzword, certain expectations and misconceptions about HTML5 exist. This session will outline why HTML5 is hot now, the promise and challenges for ad operations and provide examples of HTML5 creative executions.

About the Speaker

Karl Reese
Senior Manager, Ad Services
Disney

Karl has accumulated a diverse set of skills in his 11 years at leading companies such as Disney, Microsoft, and T-Mobile, with experience in web development, systems engineering, product development and interaction design. Karl is currently in the Digital Ads Operations team at DCAT, leading the Ad Services organization where his teams are responsible for ad trafficking, custom ad executions, third-party ad product integration, and technical consultation on ad projects for ABC, DOL, and ESPN properties.