Half Group Session B: Data: It’s not just for Agencies and Networks Anymore

August 16, 2010—6:45 pm

Agencies and networks are driving online advertising into a data driven marketplace and publishers need to decide how they will react. This session will detail one publisher’s strategy of taking control of their data assets and positioning themselves within this new marketplace. Issues such as working with 3rd party data providers, privacy and audience based products will be discussed.