Half Group Session A: Third Party Impression Aggregation

About the Session

Pulling impression data from third parties is essential for monitoring campaign delivery and billing. There are several options to choose from when trying to automate this task. This session will share some best practices and walk through the pros and cons of some of the options on the market.

About the Speaker

Kamal Chadra
Director of Ad Platform Strategy
CBS Interactive

Kamal Chadha is Director of Ad Platform Strategy at CBS Interactive (previously CNET Networks), where she has been working for over 13 years. She oversees product management for Madison, CBSi’s in-house ad serving system, which she has been responsible for since its inception. Kamal has helped lead the vision for creating a world class ad system encompassing the Trafficking, Rich Media, Delivery, and Inventory areas.  She works closely with sales and engineering to establish the product road map and to build and maintain a competitive and high performing ad system. She is also responsible for evaluating vendor technologies and integrating vendor products.
Kamal previously managed the Ad Technology Engineering group at CNET Networks and has consulted at AT&T and Mint Investment Management Company in NJ.
Kamal holds a management degree from the Wharton Business School and an MS in Computer Science from NJIT.