Half Group Session A: Solving the Sold Out Section
March 07, 2011—6:45 pm
About the Session
Not all content was created equal and therefore some sections will sell out sooner than others. How does Ad Operations solve for the sold out section? This session will outline the use of behavioral targeting, third party data sources and yield management techniques to make sure popular sections are generating maximum revenue.
About the Speaker
Mia Nolan
Director of Sales Operations
Seeking Alpha