Half Group Session 3a: Are Private Marketplaces the Way to Go?

About the Session

Are Private Marketplaces the Way to Go?

For all the development that has gone into automated trading through real-time bidding platforms, the impressions being bought and sold are leftovers from what publishers sell themselves. Could all the efficiency of automated trading be applied to publisher direct sales? Could private marketplaces be the new way sales works? This session will discuss the opportunities and concerns around setting up a private marketplace.

About the Speaker

Adib Razzaq
Digital Integration and Automation Manager
News international

Adib (or Raz to his friends) has been at News International since 2008. Raz has since that time led and managed the integration, operations and revenue for all non-direct sold inventory at the company.  

Day to day, this means looking after ad networks, SSP's, trading desks, video as well as News Int’s mobile platforms.

As well as these duties Raz also manages and influences relationships across the whole breadth of operations, including but not exclusive to sales, editorial, strategy and project management. 

Raz has over eight years experience in media, prior to News Int, Raz worked at Addvantage Media (ad network) after spending time at Haymarket (Brand republic, Media week, Marketing).