Half Group B: Tag Management

About the Session

Topic: Tag Management

As more third parties seek to place code on web pages, it’s important for Ad Operations to take control and not rely on other departments to manage and track the process. This session will talk through the issues and options for truly managing tags.

About the Speaker

Samuel Loirat, Project Manager – Orange Advertising Factory, Groupe France Telecom

Working for the biggest publisher network in Europe – AdLINK Internet Media – for more than 4 years as European Rich media Developer Manager. Samuel makes sure that everything is running smoothly and without any itching through support and consulting from publishers to advertisers and passing by ad operation staff for any kind of issues in the online advertising industry.

Rich with strong knowledge acquired by working with the most amazing and talented people during the last 6 years, I’m involved in the development of new ad formats and research toward new type of medium in the industry, such as In stream video, RSS …

A brief history of Samuel’s accomplishments in the online advertising industry include:

• The famous click tracking – clickTag – solution within flash creative. Before the rollout of this solution worldwide, I spent one month of testing and certification within DoubleClick to make sure that the tracking was working as well as if the click tracker was hard coded inside a flash animation. 
• The first worldwide layer/dhtml campaign, pushing the limits of online advertising to news frontiers. 
• The first worldwide campaign using the Motif Flash plug-in developed by DoubleClick in collaboration with Macromedia. 
• Maybe the only person who has not panicked after the Microsoft/EOLAS case. 
• Currently working on Web 2.0 solutions to minimize the lost of massive inventory which can drop by 90% when a publisher switch to web 2.0, and also with web services integration.