Half Group A: Behavioural Targeting through Web Analytics
June 13, 2011—5:45 pm
About the Session
Publishers are sitting on a gold mine of information that can be used for targeting but it is often used only for web analytics. This session will walk through how web analytics and ad operations departments can work together to use website data for an effective behavioral targeting solution.
About the Speaker
Petri Vatanen, Project Manager, Sanoma News
Twitter handle: @petrivatanen
Petri Vatanen has worked in internet-related projects and businesses for the past 14 years, with experience in almost every level of software development, from software engineer to development manager but mainly as project manager for Media projects. He joined Sanoma Data in 2008 and currently manages their technical, development portfolios for online ad sales and web analytics teams. While simultaneously completing his graduate thesis on cross platform yield management. Petri Vatenen’s strong background in web development and web analytics has given him the solid and grounded foundation to develop solutions for online advertising.