Go Away, Standard Display: Zillow Opts for Fully Native

August 22, 2016—6:10 pm

While industry stalwarts continue to debate the definition of native advertising, the popularity of the channel continues to grow alongside revenue. In this session, Matt Kyme dives into Zillow’s cross-brand move to abandon standard display for native, a bold step that’s brought its share of challenges but also points to the future of display advertising.