Getting OTT Advertising Off the Ground
June 10, 2014—4:20 pm
Are you down with IPTV? Proliferation of over-the-top devices and streaming content channels show this is fertile new monetization ground – rapidly growing at that – but execution is in desperate need of best practices. Roku’s Scott Rosenberg and other panelists will detail just some of the ways players are partnering and driving revenue through OTT.