Getting in Touch With HTML5 and Your Creative Side

While major publishers have been opening creative production studios right and left, trends like native advertising and Google’s Chrome Plugin Power Saver have highlighted the current creative opportunity for all players on the sell side. You know your site, you know your audience – why can’t you build creative that will not only look good, but also drive engagement? Through detailing the rise in status of Weather Company’s Creative Lab over the last few years, Will Spann will show how publishers (and ops in particular) can stretch their creative muscles to drive revenue and how publishers big and small can build foundations for their own studios or step up their creative production.