Get with the Program[matic]: A fireside chat with USA TODAY Sports

It’s no secret that technology is changing the way video is bought and sold but what is the real opportunity for publishers? What’s the “secret sauce” to building the perfect strategy that unites the right technology and data in a scalable, efficient way? Chris Pirrone of USA TODAY Sports, shares how he has implemented a winning game plan for programmatic selling and his thoughts on “what’s next” in 2014.