About the Session:
Gaming Integration for Website Publishers
It is not a surprise that games excite, immerse, reward, interact with audiences and keep them socially engaged. The biggest problem facing ad operations leaders is not 'which' games to create but more 'how' to integrate game with existing content. MTV and Nickelodeon are early movers in the space of "gamification" and engagement techniques. Vincent will share some of his insights and experience on how you can "gamify" your site so you can start creating interactive socially engaged campaigns.
About the Speaker
Vincent Low, Director, Digital Media, North & Southeast Asia, Viacom International Media Networks
Vincent Low is the Director for Digital Media at Viacom International Media Networks. Based in Singapore, he helps lead the digital media strategy and oversees the development of new digital business and conceptualization of multi-platform engagement across Southeast Asia, Greater China and Korea. Vincent’s passion for digital convergence is best demonstrated with the successful launch of MTVMUSIC.SG and MTVMUSIC.MY, geo-targeted websites in Singapore and Malaysia that enable music fans to dive deep into MTV’s vault containing over 34,000 music videos on demand.