Full Group Session: Ad Operations’ Strategic Role

About the Session

As the online advertising marketplace continues to become more complex and data-driven, it’s important for Ad Operations to play a more strategic role within the organization to achieve success. This session will illustrate how ad operations should play a pivotal role for strategy, and how it can be utilised to meet the business need. It will focus on working with sales proactively rather than for sales reactively, and look at the reporting mechanism from system set up to strategic business decision. The macro and micro economic effects on how or why ad operations functions are carried out are at the forefront of online workflow which needs to be scrutinised from an ad ops position throughout.