Executive Track: Re-Org Nation

Good news first: channel silos are – on a platform and format basis – coming down, enabling smarter holistic planning and buying. The not-so-good-news: this requires a complete organizational re-haul, which may take some effort and planning, but will ultimately be a worthwhile endeavor in modernizing your media company. Re-orgs come in many shapes and sizes, and this session will compare and contrast experiences.