Exchanges and RTB: A Publisher’s Friend or Foe?

March 01, 2012—3:00 pm

About the Session


John is Director of Digital Media Operations for ESPN Star Sports (ESS), the region's largest multi-platform sports media publisher. Although Exchanges and RTB are still in its infancy in the region, ESS is one of the first to look into how RTB can help its long-term strategy. Fresh off leading the recent integration with a Supply Side Platform (SSP), John will share with AdMonsters attendees ESS's recent experience in this area. A must attend session for Premium Publishers looking to tap into the fast moving world of RTB.


About the Speaker


John Collaga

Director of Digital Media Operations, ESPN Star Sports


John Collaga is no stranger to managing the operations of some of the largest digital publishers around the APAC region. His career has taken him across his native Australia and now he is based in Singapore. He is currently the Director of Digital Media Operations for ESPN Star Sports (ESS), John Collaga oversees the strategy, operations and solutions for ESS digital properties across Asia. John has over 15 years experience in the Digital Media industry, gained with Australia’s leading publishers. Prior to joining ESS in June 2011, John led the Digital Media Technology team at Fox Sports Australia. Responsible for the development of the Fox Sports digital offerings across online, mobile, broadband and broadcast integration. Before Fox Sports, John was at Fairfax Media where he performed increasingly senior roles. In his last role at Fairfax Media, John led the team that developed leading-edge solutions for Fairfax Media’s online newspapers.