Evidon – One Tag Leads to Another

Innovative marketing technologies can drive business – no great mystery there. Data collection, aka “tracking,” is what makes it all work. So why does that concept scare everyone so much? It’s the unknown; you can’t control what you can’t see. For a website, that means the risk of tracking code you’re unaware of accessing your audience data, slowing down your pages, and more. The “redirect chain,” that interconnected web of relationships between trackers across a site, complicates the issue, and has been hard to see – until now. Join Evidon for an unprecedented look at the map of tracking across websites, and how you can use it to regain control.