Effectively Managing Inventory

In this session we will be discussing how Ad Ops can play a more integral role in the Sales proposal stage by taking a more proactive approach and managing inventory more effectively. Learn what factors to consider when forecasting inventory, how to package and propose inventory for RFPs, proactively communicate with Sales on opportunities to increase sell-through. and how to set up and monitor campaigns to maximize delivery. This session also covers key metrics for reporting and dashboards.