People love to discuss about what they’re passionate about; and, anyone who’s ever spent time surfing the Web knows that. But, what about all the noise in between? This is where Sulia comes in – a social media site that creates social-data driven topic channels by seeking out and rewarding opinion and thought leaders. Sulia’s CEO and Founder Jonathan Glick and its Vice President of Operations Claudia Page will discuss the challenges and advantages of leveraging social data to drive content-based ad campaigns. They will also discuss how the mobile-social experience can help brands reach untapped consumer audiences.