DoubleClick Breakout: The Ad Server of the Future

November 12, 2013—5:00 pm

As the lines between direct and indirect advertising sales blur, publishers need to be equipped with an ad server that’s capable of driving the maximum impact from all channels, across all deal types. In this interactive session, we’ll focus on developing an understanding of how publisher deals and inventory segments are evolving, and address how DoubleClick’s publisher solutions are evolving to bridge this gap.