About the Session:
Diversify the Media Mix to Maximize Revenue from Your Video Content
Some project that video advertising will grow 100% in 2012 but the big question is: is there enough liquidity? AdoTube is one of the early pioneers in the video advertising space in the US and is leading the charge into Asia. Steve (a co-founder of AdoTube) will speak about what are the operational challenges and successes they faced building a video network at scale for the region.
About the Speaker
Steve Jones is the Chief Strategy and Operations Officer of AdoTube. Steve has over a decade of advertising experience driving innovative digital strategies and integrating various types of digital and emerging mediums for Fortune 1000 clients. As the Chief Strategy and Operations Officer, Steve oversees the company’s business strategy, ad operations and client services. Prior to AdoTube, Steven was the Group Director of Media at 360i where he started and spearheaded the NY Media department. Prior to 360i, he led digital media planning and buying efforts at OMD Digital & iDeutsch.