Demand-Side Platforms: The Renaissance of Display Media

May 15, 2012—1:50 pm


Session Sponsored by:

About the Session:

Richard Wheaton, Managing Director of Neo@Ogilvy London, will speak about the new opportunities for digital display media to reassert its important role in the media mix, after years of retreat in the face of search, affiliate and classified growth. He will confront us with some of the good and bad behaviours that are already surfacing in the new Demand-side Platform (DSP) eco-system, and challenge us to focus on the performance aspects of the new tools. Richard will present some of his agency's analysis of DSP performance that points to new ways to gain efficiencies and new planning insights. And in preparation for the broad range of topics covered in the day ahead of us, he will demonstrate how DSPs can exploit the interconnectedness of digital communications.

About the Speaker:

Richard Wheaton
Managing Director

Richard Wheaton set up Carat's interactive media division in 1999 and joined Getty Images are European Marketing Director in 2004. In 2006 he joined Neo@Ogilvy London as Managing Director, and has built the agency to the 4th largest billing digital agency in the UK, according to New Media Age's 2010 agency rankings.


Keynote Sponsor Session Info: 

Ken Parnham, Managing Director, EMEA at OpenX, will discuss how OpenX's integrated monetization platform enables publishers to create the most competition possible for their inventory -- increasing yield 50-150% while reducing latency and discrepancies.

OpenX Enterprise, OpenX Market and LiftDNA by OpenX provide a comprehensive revenue serving platform by combining ad serving, an ad exchange and a breakthrough approach to yield optimization. 

Introduced by;

Ken Parnham
Managing Director, EMEA

Prior to joining OpenX, Ken was at AOL where he served as Managing Director, working specifically on the company’s ad serving platform ADTECH. Among his responsibilities were pitching for new business and client retention, managing the UK and Irish market, both commercially and strategically.  During his time at AOL, Ken won and retained clients including Sky, IPC, Bauer, Vibrant Media and Perform.

Before AOL, Ken served as Director of European Ad-Operations and Product development for Hi-media (AdLINK Internet Media) where he was the business lead for the in-house ad server and oversaw the strategic organization and support for local Ad Operation teams across Europe.  This followed a role as European Group Head of Ad-Systems for Wanadoo/Orange-France Telecom.